Cannabis businesses have all the challenges of every other company with a multiplier of no banking, increased regulation, artificial market segmentation. At its heart, packaging is a way to have a conversation with your customer when you aren’t even in the room. It is how you tell your story and get attention. It is how you communicate your brand and your offering. In cannabis, it is also a billboard for the myriad regulatory verbiage that needs to be included on the packaging. Enter, Elizabeth Corbett from AEGlobal. I had the awesome privilege of moderating a panel with Beth and some other colleagues at the Cannadelic conference in Miami, Florida. We had a great conversation then and this chat was more of the same. Beth understands the industry and the important role she can play as a supplier of quality packaging. As Vice President of Sales for AEGlobal, she specializes in being a resource for her customers as they navigate the complicated world of packaging cannabis products. Listen in as we discuss the beauty, utility and complexity of cannabis packaging. Do you have a favorite or novel package from a brand you trust? Send me a picture of beautiful and innovative packaging and let’s give props to the companies wrapping the cannabis products we all know and love.
Episode 037: Beth Corbett from AEGlobal